Business Process Integration

Google announced on Dec 3rd the launch of a new, free-to-public service – Domain Name System. Link is here.

Unlike many other services provided by Google, such as Google Apps or Google Earth, which are truly unique and new and provide immediate value to its users, the DNS is a system that is at the heart of the functioning of the Internet and it already works well. So why would Google spend its time and effort on something that is not really recognized to be a problem that needs fixing?

Google lists three benefits from this service:

• Better Performance: Google says its has implemented “smart caching” to improve the responsiveness of its DNS system.
• Better Security: Google DNS authenticates responses from other DNS servers to prevent routing to malicious sites and its also helps prevent Denial of Service (DoS) attacks.
• Correct Results: Google Public DNS never blocks, filters, or redirects users, unlike some open resolvers and ISPs.

All in all, this project seems to be driven by Google’s desire to make the Internet safer, better and faster. It will certainly help cement Google’s critical role in the center of all things Internet. It may also help Google collect metrics on the popularity and traffic of websites.

Does this mean it is curtains for companies that provide DNS services for a fee – such as DynDNS, OpenDNS, DNS Made Easy etc.?

Not really.  Google says its free offering is NOT a DNS authoritative name hosting service. So, organizations that use these above mentioned companies will have to continue using them for maintaining their domain records.